Dagens Nyheter shows renewed confidence in Elanders Anymedia
Elanders Anymedia has once again been entrusted to handle advertising production at Dagens Nyheter. The total value of the order is MSEK 50 and runs for three years.
The contract is an extension of previous assignments and was won in an open procurement by DN. Advertising production includes all kinds of advertisements for advertisers in DN's 13 business areas. It entails production of everything from classified ads, vignettes and whole pages to inserts.
"We have worked together with Elanders Anymedia a long time and look forward to continuing our collaboration during a new three-year period. Our operations are very dependent on our supplier having a large production capacity, short lead times and being completely reliable concerning quality and delivery," states Fred Åkerman Eriksson, MD of Dagens Nyheter.
"We are naturally very happy to continue to work with DN where we deal in large volumes and a multifaceted assignment. This is a strategically important contract for us and proof that we can hold our own against the competition in an exceedingly tough market," says Eva Ragnå, MD of Elanders Anymedia AB.
Elanders Anymedia took over parts of DN's advertising production three years ago and began to run operations on their behalf. DN wanted to focus on their core operations and at the same time convert fixed costs to variable costs.
Elanders Anymedia AB - a company in the Elanders Group - has long experience, qualified personnel and an advanced production system to efficiently produce advertisements and pages in large volumes as well as solutions for marketing communication.
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2008. 01. 02.
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