Digital printing has so many advantages and so many exciting opportunities for your print – we almost don’t know where to start!
Having just invested in two brand new presses, Elanders is the place to be for your digital printing. We’ve got the brand new kit, the tools to finish and bind, but most importantly, we’ve got the valuable expertise that can help you when you need it most.
What we also have is boundless enthusiasm for digital print. Our operators are some of the most skilled in the region and their input goes above and beyond the expected, simply because they love what they do.
So if you have never thought of digital print being anything more than a cheap way to get a short run job completed, then you will need to keep reading.
Of course, it is a great way to do small quantities for a very reasonable cost, but there is far more to take advantage of, such as whit ink printing, variable data printing for images, names, colours, print on demand, multi-channel marketing campaigns and much, much more.
Digital – how does it work?
We can do variable data printing (which we’ve explained in detail on the next page), packaging and white ink printing in anything from brochures, flyers, posters, books and anything else you can think of, all at 1400 sheets an hour and black and white printing at 3200 sheets an hour (both SRA3, double sided). But how does it all work?
The press prints by writing an image to a digital plate in a certain order of colours (for four colour process). It starts with yellow, but then erases this to write the magenta, then doing the same for black and cyan. Each time, the image colour is transferred to the digital plate before it is wiped off for the next and then the completed sheet is fed into the tray. The super-fast printing and erasing process per sheet means that one sheet of paper can have a completely different image/content to the next sheet (variable data printing) because it simply copies and transfers what comes from the digitally stored artwork, even if the artwork has multiple pages.
Why would you use digital printing over offset?
There are many reasons and they all depend on the outcome you’re looking for. Our New Business team would advise you on the best method of printing for your work after we’ve found out; quantity, final use, audience, any postage requirements, size and the finish you’d like to use. Many customers already know what they want when they come to us, but we don’t expect that, because we’re here to help.
Sometimes our customers need to order small quantities regularly – items such as brochures, business cards, flyers etc. for this, we use our digital printing facilities, but also our fantastic print-on-demand/web2print systems that allow you to store your artwork on a server that is accessible to you and your team and order pre-loaded print at any time of the day. When we get your order, we’ll print it and deliver it to wherever you ask. There’s more on web2print here.
It may be that your job specification suits a totally different style of printing; we’d always advise you on the most efficient and cost effective way to get the result you need.
Tell us your ideas for digital print, or come to us for advice and inspiration, we’d love to help. Email us or call 0191 280 0400.
Last updated 13th Mar 2015