At present most of Elanders’ sales are to consumers. To increase the number of business customers substantial investments are being put into developing technical platforms for sales to other companies. For instance, d|o|m also offers so-called white label solutions allowing other companies to sell parts of Elanders’ range of photo products under their own brand. Elanders is responsible for the entire order flow, the production process and the delivery while the brand owner is responsible for marketing and sales. One of the largest retail chains in Europe is among our white label customers.