In just a few years Elanders has become one of the leading European players in the personalized photo products market. The services are marketed under three brands: fotokasten, myphotobook and d|o|m. fotokasten and myphotobook are primarily aimed at consumers and with the help of d|o|m’s e-commerce solutions they provide a broad selection of photo products such as photo books, calendars, presents and interior design items.


At present most of Elanders’ sales are to consumers. To increase the number of business customers substantial investments are being put into developing technical platforms for sales to other companies. For instance, d|o|m also offers so-called white label solutions allowing other companies to sell parts of Elanders’ range of photo products under their own brand. Elanders is responsible for the entire order flow, the production process and the deli­very while the brand owner is responsible for marketing and sales. One of the largest retail chains in Europe is among our white label customers.