New strategic acquisition by Elanders in e-commerce – makes Elanders one of the leading players in Europe

8/14/2013 8:04:04 am

Press release from Elanders AB (publ) 2013-08-14

Elanders has acquired myphotobook GmbH, one of Europe’s leading e-commerce companies in personalized photo products for consumers. This deal is right in line with Elanders’ strategy to develop product area e-Commerce. Through the acquisition of myphotobook we also significantly broaden our customer base and gain access to another strong brand, comments Magnus Nilsson, President and CEO of Elanders AB.

Myphotobook started in 2004 and net sales were more than MEUR 16 in 2012. Its headquarters are in Berlin and the company has around 70 employees. The seller is Holtzbrinck Digital, the investment holding company for online businesses of the publishing group Georg von Holtzbrinck and one of the leading internet investors in Germany. The purchase price is approximately MEUR 10.5 on a cash and debt free basis. Myphotobook will be consolidated in the Elanders Group starting from 1 October 2013 and is expected to make a positive contribution to Elanders’ result already in 2013. The acquisition is dependent on obtaining the required approvals from the German Competition Authority.

While the graphic industry is going through an intense restructuring and affected by a cautious business cycle, Elanders in on the offensive with yet another acquisition in e-commerce as well as personalized products. A year ago Elanders bought the German e-commerce companies fotokasten and d|o|m that sell photo books and photo products over Internet.

“Fotokasten and d|o|m were quickly integrated into Elanders’ operations and have contributed to higher net sales and improved profitability. We continue to follow our expansive strategy by acquiring myphotobook, primarily focused on photo books and has a strong brand on the European consumer market. The company has sales in 16 European countries while fotokasten and d|o|m primarily has Germany as their main market. By combining myphotobook’s broad geographic presence with fotokasten’s extensive product portfolio containing more than 200 products the acquisition will contribute to Elanders’ growth in the coming years,” says Magnus Nilsson.

“The European market for photo books is currently very fragmented and the market needs to be consolidated. With the acquisition of myphotobook Elanders becomes one of the absolutely largest players in Germany and the third or fourth largest in this area in Europe,” states Martin Lux, responsible for e-Commerce at Elanders.

In the past few years myphotobook has grown significantly following the trend in rapid digital development and the increasing use of smartphones and tablets.

“We expect continued good demand for photo books over the coming years. This trade has grown by more than 30% in Western Europe since 2010. Together with Elanders we will have the necessary muscle and resources to continue to develop innovative and user friendly solutions for ordering of photo books and other photo products over the Internet, such as apps for both smartphones and tablets”, continues Martin Lux.

During 2012 and 2013 Elanders has made the following acquisitions:

  • fotokasten and d|o|m (e-commerce), March 2012 – Germany
  • Midland Information Resources (digital print), December 2012 – USA
  • McNaughtan’s (exclusive labels), February 2013 – Scotland
  • myphotobook (e-commerce), August 2013 – Germany

 

For further information please contact:

Magnus Nilsson, President and CEO of Elanders AB,
+46 31 750 07 50,
Martin Lux, responsible for e-Commerce at Elanders,
+49 7151 1651 757

 

Elanders discloses the information provided herein pursuant to the Securities Markets Act and/or the Financial Instruments Trading Act. The information was submitted for publication at 8:00 a.m. on 14 August 2013.

Cookie Settings

We use cookies on our website. Here you can select whether and, if applicable, which non-essential cookies you wish to accept. You can also find more information about the cookies we use.

Accept all cookies
Accept only non-essential cookies
Necessary
WebThinker Cookie-Box

Saves the selected cookie settings.
https://www.webthinker.de/cookie-box/

More information

Processing company

Elanders


Name and storage period of the cookies

wt-dv-settings
Saves the selected cookie settings.
Period: 1 Year


Host/access URL

*.elanders.com

Language selection

Identifies the language selected by the user.

More information

Processing company

Elanders


Name and storage period of the cookies

wp-wpml_current_language
Identifies the language selected by the user.
Period: Session


Host/access URL

*.elanders.com

Google Tag Manager

Responsible for the technical implementation of the selected cookie settings.
https://policies.google.com/privacy

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Description

This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via the Google Tag Manager. The Tag Manager allows to control when a particular tag is triggered.


Host/access URL

*.google.com

Statistics
Google Analytics

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

_ga, _gid, _dc_gtm_xxx, _gat_gtag_xxx
Is used to distinguish between users.
Period: 1 Tag / 2 Years


_gat
Is used to slow down the requirement rate.
Period: 1 Minute


_gac_xx
Contains information about which advertisements have been clicked on.
Period: 3 Months


IDE
With this ID, Google can subsequently recognise the user across different websites and domains and display personalised advertisements.
Period: 1 Year


Host/access URL

*.google.com

Media
Google Maps

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Description

This is an integrated map service. A connection to the service is established in order to load and provide the corresponding map material.


Host/access URL

*.google.com

YouTube

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
Period: 10 Years


VISITOR_INFO1_LIVE
This cookie measures your bandwidth to determine whether you get the new player interface or the old.
Period: 6 Months


use_hitbox
This cookie increments the ‘views’ counter on the YouTube video.
Period: Session


YSC
This is set on pages with embedded YouTube video.
Period: Session


Host/access URL

*.google.com

Vimeo

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
Period: 10 Years


VISITOR_INFO1_LIVE
This cookie measures your bandwidth to determine whether you get the new player interface or the old.
Period: 6 Months


use_hitbox
This cookie increments the ‘views’ counter on the Vimeo video.
Period: Session


YSC
This is set on pages with embedded Vimeo video.
Period: Session


Host/access URL

*.google.com

Investis
Save individual cookie settings

Information about your cookie settings and data transmission to the USA when using Google services
We use cookies on our website. Some cookies are technically necessary for our website to function ("essential"). All other cookies are applied only if you consent to them (e.g. for Google Analytics/Maps).

You can choose whether or not you wish to "accept only essential cookies," "accept all cookies" or if you wish to "save individual cookie settings" by selecting specific cookies in the accordion menu.

Granting consent to the use of non-essential cookies is voluntary. You can also change your settings at a later time via the "Cookie settings" button located in the page footer. Full details can be found in our Privacy Policy.

We use Google Analytics to obtain continuous analysis and statistical evaluation of the website in order to improve the website and the user experience. This involves user behaviour data being transmitted to Google LLC and the sites visited, time spent on the page and interactions being processed. This data is then used by Google for its own purposes to build a profile and to link with other usage data.

By accepting the cookie associated with Google services, you also grant consent for your data to be processed in the USA by Google, in accordance with Article 49(1a) GDPR. The USA is classified by the European Court of Justice as a country whose data protection level fails to meet EU standards.

In particular, there is a risk of your data being processed by US authorities for control and monitoring purposes, potentially without even the opportunity to appeal. If you click on "accept only essential cookies," the above transmission shall not take place.

Change language

The Group

Supply Chain Solutions

Print & Packaging Solutions