A completely unique Annual Report from Elanders

3/28/2013 11:10:37 am

After having photographed the hand of a model touching water the image was blown up around 325 times so that we could create 5,678 different and personalized covers. The finished image is on the first spread in the Annual Report and a marked area on each picture was then turned into a unique cover.

The international graphic group Elanders has taken the concept of personalized annual reports to a whole new level. The 2012 edition has 5,678 unique covers!

“We wanted to take the opportunity to exemplify what we can offer when it comes to personalized printing since we are one of the leaders in this area in the graphic industry,” comments Magnus Nilsson, President and CEO of Elanders.

What listed company doesn’t want to think their annual report is special? Elanders made it happen by deciding to design a completely unique cover for each copy of the 2012 Annual Report.

Seeing your name on printed matter is run-of-the-mill these days in ads and other market communication. Creating a completely unique cover for a large edition is a whole different story.

“We could do it thanks to our experience of working with big volumes of images, variable data and automated installations. It would have taken weeks to make these covers manually,” says Magnus Nilsson.

Another reason why Elanders put so much effort into the 2012 Annual Report was because Elanders were awarded The Best Annual Report for a Listed Company in 2011 from the Swedish Publishing Prize.

“We were given the award with the motivation “Elanders does so much more than just describe the company”. Even this year’s edition is focused on future developments in communications and how pivotal developments in digital print are for whether or not the graphic industry can keep or win new market shares.”

“What we see is a renaissance for the value of real things. After decades with virtual worlds printed media is still central, albeit in different roles and purposes,” states Magnus Nilsson.

Elanders Annual Report is produced in cooperation with More PR AB and Rubrik AB. The 5,678 unique covers have been produced in cooperation with Xerox Sverige AB.

On Thursday the 28th of March Elanders will publish its Annual Report for the fiscal year 2012 at elanders.com. The Annual Report will be sent to shareholders, certain customers and other interested parties.

Cookie Settings

We use cookies on our website. Here you can select whether and, if applicable, which non-essential cookies you wish to accept. You can also find more information about the cookies we use.

Accept all cookies
Accept only non-essential cookies
Necessary
WebThinker Cookie-Box

Saves the selected cookie settings.
https://www.webthinker.de/cookie-box/

More information

Processing company

Elanders


Name and storage period of the cookies

wt-dv-settings
Saves the selected cookie settings.
Period: 1 Year


Host/access URL

*.elanders.com

Language selection

Identifies the language selected by the user.

More information

Processing company

Elanders


Name and storage period of the cookies

wp-wpml_current_language
Identifies the language selected by the user.
Period: Session


Host/access URL

*.elanders.com

Google Tag Manager

Responsible for the technical implementation of the selected cookie settings.
https://policies.google.com/privacy

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Description

This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via the Google Tag Manager. The Tag Manager allows to control when a particular tag is triggered.


Host/access URL

*.google.com

Statistics
Google Analytics

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

_ga, _gid, _dc_gtm_xxx, _gat_gtag_xxx
Is used to distinguish between users.
Period: 1 Tag / 2 Years


_gat
Is used to slow down the requirement rate.
Period: 1 Minute


_gac_xx
Contains information about which advertisements have been clicked on.
Period: 3 Months


IDE
With this ID, Google can subsequently recognise the user across different websites and domains and display personalised advertisements.
Period: 1 Year


Host/access URL

*.google.com

Media
Google Maps

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Description

This is an integrated map service. A connection to the service is established in order to load and provide the corresponding map material.


Host/access URL

*.google.com

YouTube

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
Period: 10 Years


VISITOR_INFO1_LIVE
This cookie measures your bandwidth to determine whether you get the new player interface or the old.
Period: 6 Months


use_hitbox
This cookie increments the ‘views’ counter on the YouTube video.
Period: Session


YSC
This is set on pages with embedded YouTube video.
Period: Session


Host/access URL

*.google.com

Vimeo

More information

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland


Name and storage period of the cookies

PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
Period: 10 Years


VISITOR_INFO1_LIVE
This cookie measures your bandwidth to determine whether you get the new player interface or the old.
Period: 6 Months


use_hitbox
This cookie increments the ‘views’ counter on the Vimeo video.
Period: Session


YSC
This is set on pages with embedded Vimeo video.
Period: Session


Host/access URL

*.google.com

Investis
Save individual cookie settings

Information about your cookie settings and data transmission to the USA when using Google services
We use cookies on our website. Some cookies are technically necessary for our website to function ("essential"). All other cookies are applied only if you consent to them (e.g. for Google Analytics/Maps).

You can choose whether or not you wish to "accept only essential cookies," "accept all cookies" or if you wish to "save individual cookie settings" by selecting specific cookies in the accordion menu.

Granting consent to the use of non-essential cookies is voluntary. You can also change your settings at a later time via the "Cookie settings" button located in the page footer. Full details can be found in our Privacy Policy.

We use Google Analytics to obtain continuous analysis and statistical evaluation of the website in order to improve the website and the user experience. This involves user behaviour data being transmitted to Google LLC and the sites visited, time spent on the page and interactions being processed. This data is then used by Google for its own purposes to build a profile and to link with other usage data.

By accepting the cookie associated with Google services, you also grant consent for your data to be processed in the USA by Google, in accordance with Article 49(1a) GDPR. The USA is classified by the European Court of Justice as a country whose data protection level fails to meet EU standards.

In particular, there is a risk of your data being processed by US authorities for control and monitoring purposes, potentially without even the opportunity to appeal. If you click on "accept only essential cookies," the above transmission shall not take place.

Change language

The Group

Supply Chain Solutions

Print & Packaging Solutions