Insight Blog

They say a picture tells a thousand words, and in terms of your business’s branding this is certainly true. The ‘Golden Arches’, Mickey Mouse’s ears and the green mermaid of Starbucks have become true symbols; just as recognisable to consumers …

We’re always trying something new at Elanders. And with our recent investment in digital print machines, we thought we’d make the most of our new capability, whilst being incredibly creative and doing something very different. In order to show the …

With just under one month to go until Packaging Innovations (16th and 17th September at London Olympia), we thought we’d outline three of the most common luxury packaging trends in the industry to give you an expert’s guide to what …

To celebrate the anniversary of the first generation iPhone, we’re looking at how smartphone technology has revolutionised the use of offline content in the print industry; giving you some great new marketing ideas for mobile phones in the process. Eight …

We are pleased to announce that the Elanders website is now responsive. The Elanders Group site (main parent site for the Global Group) and the country specific subsidiary sites for China, Brazil, Poland, Sweden and the UK, have all undergone …

From the ultra-basic, to the outright stunning…all packaging has a purpose and the success of which, starts with the material you chose. So you’re not a paper or board boffin, but you’re still tasked with creating something that helps sell …

18 – 35 holiday operators, Contiki have recently discussed plans to divide their holiday offering into eight ‘styles’ in order to meet the diverse needs of their varied customer base*. Each style will appeal to a different customer; therefore trade representatives …

  Recent research taken from a study by the International Journal of Market Research shows its more about what’s on the outside when it comes to consumer choices for cosmetic products. While smell is considered a highly relevant factor for …

Within our digital printing department, we have a range of capabilities for a variety of industries to make the most out of their print spent and help to increase ROI. The higher and further education industry is something that we …