Benefit #4 - Innovation

Benefit #4 - Innovation

Whether this is through the delivery or some fantastic creative, or simply solving problems with creative solutions – we approach everything with an alternative perspective in order to spot new and innovative ways to work.

Our team of experts are dedicated to offering creative ideas and solutions that provide additional value, and this is because we like to get to know you and your business before we simply print and deliver your work.


Case Study – Royal Tokaji

Print that is designed to stand out needs innovation, and this innovation comes with a creative approach that we adopt at Elanders.


Working with leading Hungarian wine merchant, Royal Tokaji, Elanders knew that an innovative approach to packaging was needed to support sales through travel retail and enhance its shelf presence in selected outlets globally.

To do this, Elanders created their gift box packaging using MirriNor Rainbow, which has a holographic effect. This in turn was printed with artwork produced using Color-Logic software, applying a layer of translucent white to soften the holographic effect. Areas of text were released out of the material along with various borders in the design. These were highlighted inline using a reticulation varnish.

All process involved took the box production to a new innovative level and created something very special through creative procedures and materials.

The innovative processes also alleviated the need for further processing to produce the premium result; which dramatically reduced production time, as well as resulting in unit cost savings per box.

Royal Tokaji, commented, “We were delighted to be able to replicate the look of traditional foil, whilst communicating our values of combining modern technology with traditional techniques, all by selecting different materials and production processes. We are confident that through this innovative approach, the box design will lift retail sales.”

Last updated 1/11/2017

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Supply Chain Solutions

Print & Packaging Solutions