Be the brand guardian of your business

10/16/2015 11:30:05 am

Be the brand guardian of your business

They say a picture tells a thousand words, and in terms of your business’s branding this is certainly true. The ‘Golden Arches’, Mickey Mouse’s ears and the green mermaid of Starbucks have become true symbols; just as recognisable to consumers as the company’s products.

Every brand, from the smallest website or start-up, to the corporate giant, needs a set of branding guidelines and rules to develop and maintain their identity. These guides help create uniformity and take a business from being just a company, to becoming a brand: they are the thread that holds together what the public sees from a company.

So, why is this is so tough to get right?

Every marketing professional knows that even with the strictest of guidelines in place, you essentially work in a company of brand renegades, and however much you wish everyone would care about the brand’s identity before sending out email templates, flyers, stationery items – they don’t.

So as you’re the champion of the brand’s image, how can you ensure consistency across all promotional material, especially when working within a wider team?

How can you become your brand’s guardian angel?

Too many cooks spoil the broth, as the saying goes. The same is true for a brand’s identity – it doesn’t matter how clear you may be on the use of brand guidelines, unless you closely manage reproduction of your logo and style within a core team, it will become distorted.

Keeping total control of a brand can be that bit more manageable when you work within a small business. But what if you rely on various teams to deliver marketing outputs? And worse – what if these teams happen to be spread across the country, hiding from the rules?

This is where management software becomes your conduit to brand guardianship enabling you to stay in complete control over every aspect of the design, branding and stock while also allowing wider marketing teams the freedom and efficiency of ordering for themselves.

Imagine a world where all aspects of national or even global branding goes through a central system, managed by you.

Elanders print-on-demand management software let’s you centralise the ordering of your global print and marketing collateral through one easy to use portal. Templates can be uploaded which conform to brand guidelines and host all logos, colours etc, which may be used across documents to be printed as and when needed, including variable elements such as date, time, price.

No matter the size of the business or location of the operation, the system centralises all teams wherever they are and is 100% scalable to suit your specific requirements.

Becoming a brand guardian angel has never been easier!


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