Arleigh International is Europe’s largest supplier of appliances, accessories and spare parts for the holiday home and static caravan industry.
With over 4500 product lines in stock, their printed communications are key for being able to show their loyal customers what’s on offer. Yet with so many products available, the job of pulling together complex and detailed information and making sure it is accurate and perfectly presented before print, is no easy feat.
The pre media department at Elanders worked hard with Arleigh to take the complex data and images for the 15th edition of the Nova Catalogue, and organise them into specific pages and sections, as well as designing the page layout from start to finish.
Elanders also suggested a reduced trim size for print, which cut down the amount of paper used overall – making both a financial and environmental saving.
Using a new and innovative design, the Nova catalogue also features ‘step tabs’ that allow users to easily find the section they are looking for, with handy image icons representing different sections of the catalogue and product offering.
Overall, with Elanders’ help, Arleigh created an innovative new design for their catalogue which saved money and reduced waste, while ensuring the wealth of data contained within the pages was accurate and appealing.