The Glengoyne Distillery is situated in the southern Highlands of Scotland and has been producing exceptional single malt Scotch for nearly 200 years.
McNaughtans,now part of the Elanders Group have been working with Glengoyne to produce packaging which reflects the quality of their product for 17 of these 200 years, and the relationship is still as strong as they day it began.
In 2012, Glengoyne worked with a creative agency to highlight the brand’s strengths; this included not only their message, but also their style. All labels and cartons were redesigned for the core range – even down to redrawing the brand crest by hand.
After months of refinement, the new packaging design was unveiled and clearly represents the brand’s three core values; “caring nature”, “enduring spirit” and pioneering independence”.
Having held the contract forpackaging printprior to the redesign (as well as working with them on a previous redesign too), McNaughtans’ unrivalled print and finishing quality, as well as their established relationship with the Glengoyne Distillery, was successful in continuing business with the revamped design and now continue to print the new style of tube wraps.