Playdale Ltd

Playdale is a family run business that has been manufacturing playground equipment for over 35 years. Offering design, manufacturing, maintenance, delivery and installation services, they work with clients to provide high quality playgrounds and equipment.

Playdale produce a number of brochures to support their sales teams across the UK, but being manufacturers of high quality products, they know that although images tell an excellent story, the ability to guide potential customers towards web content, seamlessly via a tablet or smartphone, will help them get closer to a buying decision.

Catalogues are a vital sales tool and have undeniable benefits for customers making purchasing decisions. However, if catalogue production is infrequent, there is a risk that published information can become out of date after time.

Partnering with a leading augmented reality provider has given Elanders a competitive edge in offering their clients unique answers to some of the most common business communication problems. Our enviable print, finishing and development capabilities have allowed us to combine on and offline services which can significantly enhance the value of printed products. As a result, Playdale have been able to produce a catalogue which is optimised for web content with the use of augmented reality.

Elanders used their augmented reality expertise and partnership to allow Playdale customers to go from QR codes on the page of the catalogue, straight through to Playdale’s website where sales, product and company information is held. This not only brought the products to life, but helped customers get through to sales processes much faster.

Playdale commented, “Elanders introduced us to using the concept of augmented reality and after seeing some great examples we decided we would like to use it ourselves. Our product is very visual and using this technology means that we can merge our printed marketing material with our digital content. Our sales team have found it a great tool when presenting our brochure to customers.”

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