Royal Tokaji was founded in Hungary in 1990. The Tokaji wine region has, for many centuries, produced great sweet wines and Royal Tokaji is the acknowledged leader in the renaissance of this legendary Hungarian wine.
Sold through various wine merchants and prestigious restaurants across the world Royal Tokaji has gained hundreds of international awards for quality.
To enable and support sales through travel retail and enhance its shelf presence in selected outlets globally, Royal Tokaji created a gift box designed to package a two bottle promotional pack.
Elanders were asked to create a box that had a classic look with a luxurious finish, yet also bringing a modern and exciting visual to attract new audiences to the brand.
To do this, Elanders chose to create the box using MirriNor Rainbow, which has a holographic effect. This in turn was printed with artwork produced using Color-Logic software, applying a layer of translucent white to soften the holographic effect. Areas of text were released out of the material along with various borders in the design. These were highlighted inline using a reticulation varnish.
Royal Tokaji, commented, “We chose MirriNor Rainbow because the design of the box has a modern feel, coupled with what looks like a traditional foil, thus communicating our values of combining modern technology with traditional techniques. We are confident that the box design will lift retail sales.”
As the effect on the box was all created using inline printing processes and Color-logic software on MirriNor Rainbow, Elanders alleviated the need for further processing to produce the premium result; this dramatically reduced production time as well as resulting in unit cost savings per box.