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The Elanders Group were tasked with creating a packaging solution that brought together all global sites under a consistent brand identity. The pack had to be of high quality and durability in order to suit the target audience’s needs, so the right materials were vital.
The Elanders Group are experts in packaging solutions, so are well placed to help them deliver consistent brand communications that would be used across the globe.
The result was a packaging project which was built to house six product catalogues in 22 languages in an edition of 27,000 copies, all printed in Sweden and contained in packaging created in China.