Retailers – put a spring in your sell!

12/1/2014 2:06:23 pm

Bunny with yellow flowers

For the retailers of the world, the spring season is almost here.

So while the country’s shoppers are seeing the shelves piled high and the festive season in full swing, we know anyone in retail has probably been preparing Christmas since summer.  Now, it’s time for the for you to do a spring clean and start thinking about marketing materials for 2015.

So, as you lock yourself away to work away on Spring/Summer while the rest of the world continues to deck the halls, let Elanders keep you company with some ideas for the milder season’s biggest campaigns.

Valentine’s Day

Nothing says ‘I love you customer’ like a personalised piece of marketing. It shows you’ve taken note of their name and feel close enough to them to use it. It also helps you look like you have gone to a great effort to target them personally, when the beauty is, variable data printing is a doddle for us…and therefore for you!

Personalise using their name, their favourite products, their preferred destinations or anything else that brings them closer to your brand through a neatly presented Valentine’s themed campaign.

Spring Sales

As Winter is disappearing and Spring starts to once again awaken our thirst for all things new, many customers will be on the hunt for a fantastic Autumn/Winter bargain. Why not take the opportunity to renew your approach to sale promotions by using new and engaging techniques. You can, as mentioned above, use personalised print marketing, but it doesn’t stop there.

By including PURLs or images to scan with smartphones within the print, you can take your customers to your online arena within seconds, capturing data and helping you market to them in the future. The benefits are bountiful; engage a tech-savvy audience AND a more traditional customer at the same time; lead customers to your website, gather data and track responses gained from the printed promotions.

New Spring/Summer range

When you’ve got a brand new line of products in stock, it is time to start shouting about them. As your stock has taken on a fresh new look, maybe your promotions can do the same. A recent study by the Direct Marketing Association stated that print is still a well trusted method of communication – so that’s the good news. The GREAT news is that the more attractive and engaging you make this print, the better the likelihood of a good response.

You’ll know your market better than anyone, but trust us when we say that we know print! Thanks to our knowledge, we can recommend the best and most appropriate type of material for the job.

Mother’s Day

This much celebrated day is a fantastic opportunity to engage with your audience. As well as targeting Mother’s Day promotions to your existing customers, you can target your mothers with personal campaigns or marketing pieces that make them feel special. Or, you could also offer products that come with personalised, variable data collateral such as personalised packaging, personalised labels or gift cards. It’s a great way to add a unique and thoughtful touch to your products.

Context is everything, so while there are some great ideas above, we know it is always easier to understand once you’ve had a chat about how it would actually work for your business.

So let’s talk – 0191 280 0400 or email any questions to YWRkaW5ndmFsdWVAZWxhbmRlcnMuY29t

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