When you’re in the business of beauty, it’s critical that your branding stays aligned with the principles that matter most. You need your name to be synonymous with quality, luxury and aesthetic perfection.
With this in mind, packaging becomes more than a box for protection and a label for identification. It’s an extension of the product and it needs to showcase the same values.
At Elanders, we’re willing and able to provide the highest quality luxury packaging to cosmetics brands across the globe. We work with clients to understand the unique vision behind each product and share our cutting-edge techniques to maximise the visual appeal using the right materials and effects for each job.
Our state of the art presses are equipped to handle all substrates, and we build on our experience within the quality beverage market to make sure we pick the right quality finishes and get them right first time, every time.
We understand that quality and luxury are requirements in this industry, not optional extras. Our time spent getting to grips with a brand’s marketing strategy early on in a working relationship helps us best reflect each product’s position in the marketplace. Sometimes this means showing your ethical side with eco-friendly materials, sometimes you need to go all out with high-impact metalised or coloured materials using white ink, and sometimes you need all of this to not only look great, but be durable enough to withstand global and national shipping. Access to modern variable data printing lets us create personalised printed packaging to capture seasonal trade at key times such as Christmas, anniversaries or even a customer’s individual birthday. We can also help you create luxury gift set packaging.
Finally, we handle tiny details down to individual labelling, whether printed en masse or personalised for a specific market or customer group. From elaborate labels to clear, simple product information, we have all aspects of packaging covered.
Get in touch to talk about how Elanders can help you capture the true essence of luxury and stand out in this busy, beautiful marketplace.
Last updated 1/13/2017