The importance of folding should not be overlooked in the design stage. Depending on the fold, you can either create a user friendly product, an interesting and design-led product, or even just something that will cost you less to send in the post – all by carefully selecting which folding option you’d like to use.
But here is the problem, unless you’ve worked in print for years and years, you might not be aware of the many print folding options and why should you? With our guide below you’ll be able to find out about every folding method, and what the benefits of each one are. The options below will give you an overview, but we’re always here to give you more information if you need it.
The most widely used of all the folds, you don’t need an introduction to this one.
Tri-fold is a great way of separating your information if you happen to have a lot of it. It also helps you condense your print into a smaller area.
Like a tri-fold, but just using your content in a different way
Gives your material more of a ‘reveal’, but also gives you differing sizes of print areas for you content.
Like the big sister of Z-fold – just with extra folded panels.
Half and half
Let’s you open up your printed piece to reveal more information. Can be ideal if you have a lot of content, but need to condense your flyer/leaflet down to a smaller area.
Half fold to tri-fold
Combines the two previously mentioned styles for a more interesting approach to your leaflet.
It’s great for grabbing the attention of your audience thanks to its unique look. It’s also a great shape to use if you have lots of different aspects to your content, such as images, contact details, lists etc.
We hope print folding is a better understand area for you know, but if you simply don’t have the time to find out everything, you know we’re always here to help – send us an email, or call 0191 280 0400.
Last updated 3/19/2015