Elanders Student Acquisiton

2/19/2015 5:44:09 pm

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Within our digital printing department, we have a range of capabilities for a variety of industries to make the most out of their print spent and help to increase ROI.

The higher and further education industry is something that we know extremely well given our years of experience in printing for some of education’s biggest institutions.

More recently, we’ve invested in technology and people to help colleges and universities get more from their print spend by combining print and digital communications. The benefits speak for themselves.

Having worked with a number of colleges and universities over the years, we know that some of the main challenges around prospectus printing are:

  • The problems faced trying to measure the ROI of print
  • Over ordering to avoid running out, but being stuck with unused and obsolescent prospectus stock
  • Under ordering to manage stock control, but running out and having high reprint costs
  • High postage costs associated with sending bulky prospectuses
  • Inability to change content in the brochures once a large print run has been completed
  • Negative environmental impact associated with printing bulk orders and not always using them all

 

Our knowledge, print facilities and digital services can manage these issues and help you deliver more streamlined prospectus print orders, with the added benefit of helping you begin a targeted and meaningful conversation with prospective students that goes beyond the personalised prospectus you send them.

 

The benefits of creating a personalised prospectus with Elanders is:

  • More efficient print spend
  • Ability to amend content between short print runs, should any detail about courses, fees, entry requirements change
  • Better environmental credentials, as you’ll only print what you need
  • Reduced obsolescence and therefore a saving in money and a reduction in waste
  • A better understanding on the ROI of prospectus printing with real time metrics available to you
  • Reduced postage costs thanks to smaller brochures and more targeted recipients

 

If you’d like to know more about creating a personalised prospectus for your institution, as well as the further benefits involved in working with Elanders on your student acquisition, please contact us for a chat.

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