Elanders wish to thank you for visiting our website and expressing interest in our company and the services we can offer you. We’re serious about your personal integrity. You should feel safe when you share your personal data with us. For this reason, we have established this policy.
The purpose of this policy is to describe the tools we use for analysis and tracking, what kind of information we collect, how we use it, and how you as a visitor of our website may prevent the information from being collected.
Please note that the tools described below are the complete list of tools used under the umbrella of websites belonging to the Elanders Group. Local deviation may occur in where not all websites use all available tools.
Third party analytics and tracking
We use analytics tools, such as Google Analytics, Hotjar and LeadForensics to help analyze how you use our website. While our use of analytics software always is steered towards the use of anonymized data it’s important for you to be aware of that much of the information we process is considered personal data under the current data protection laws. Below you can read more details about the information we collect, how we use this information but also how you, as a visitor of our website, may disable our collection of your data.
The tracking information allows us to better understand the kind of people who come to our website and what content they’re reading. This allows us to make better decisions about design and writing. Occasionally, we will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting. Google Analytics is also used to evaluate data from AdWords and the DoubleClick cookie for statistical purposes.
All of our activity falls within the bounds of the Google Analytics Terms of Service.
The services of Hotjar makes it possible for us to measure and evaluate your behavior on our website. This is to give us tools to better understand our audience, their needs, and to make informed decisions for improvements to the websites user experience, navigation and layout. The information that is being shared with Hotjar is anonymized and regulated by data processing agreement between us and Hotjar and contains the following data: anonymized IP-address, screen resolution, type of device, geographic location, preferred language and various user interactions such as mouse movement, clicks and keyboard input.
Hotjar shall ensure at any time that your data privacy rights are observed when your behavior patterns, and other information generated in connection with your visit of this website, are forwarded.
More information about Hotjar and their commitment to data privacy may be found here.
If you oppose the collection and analysis of information about your visit to our website, you can deny Hotjar permission to collect your data at any time, by visiting Hotjar’s opt-out page and clicking “Deactivate Hotjar”.
LeadForensics is a service used by our sales teams to identify leads and contact information to key people within the organization you may be associated with. It does this by analyzing the anonymized data it receives and by identifying the origin of your network domain, connecting this to publicly known information about companies’ network addresses.
More information about LeadForensics and their commitment to your privacy may be found here.
Our legal basis for using the services of LeadForensics and in accordance with the current data protection laws falls under our legitimate interest as a business to identify potential new customers and other customer relations activities.
We use social plug-ins from social networks such as Facebook and Xing.
When you visit our website, these buttons are deactivated as standard procedure and no information will be shared with the social network unless take action to do so. Before you can use the buttons, you must activate them by clicking. The buttons will remain active until you deactivate them again or delete your cookies.
When a social network’s button has been activated, that social network can collect data whether you interact with the button or not. If you are logged into a social network, that social network can assign your visit of our website to your user account.
If you are a member of a social network and do not wish for that network to combine your stored member data with the data collected during your visit to our website, you must log out of the social network in question before you activate buttons.
We have no influence on the data collected by the social networks with your buttons. You must consult a social network’s own data privacy notice to learn the purpose and scope of data collection, how that social network will continue to process and use collected data, your rights in the matter, and options for changing settings to protect your privacy.
In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping basket for a later visit to the website).
If you do not wish to receive Cookies or want to be notified of when they are placed, you may set your web browser to do so if your browser so permits. Please note that if Cookies are turned off, you may not be able to view certain parts of the website that may enhance your visit and you may be unable to use some or all of the functionality of the website and services.
Please note that third parties may place anonymous Cookies on your browser and may send their own Cookies to your Cookie file. We have no access to or control over these cookies.
You will find more information about cookies, how to tell which cookies are being stored, and how to manage or delete them, under www.allaboutcookies.org.
Last updated 5/25/2018