Storck has worked with Elanders for many years, focusing mainly on traditional business sectors.
The “Send merci online” project successfully expanded this partnership into the e-commerce sector. The merci online shop was launched in the German market in April 2013. A quick and easy process allows visitors to design their own personal merci message and send it directly to their chosen recipient.
The merci website shows the available products, offering a selection of sizes and layout options. A packaging front, based on the format and design of the merci packaging, can be personalised with an individual message and photo. There is also a greeting card option for anyone wishing to compose a longer text.
An automated interface transfers each order directly to Elanders, which then processes it in its proprietary “Print Data Interface” (PDI) production system. Production takes place in optimal print quality using HP Indigo machines. The PDI barcode system then triggers preparation of the chocolate-packages and their transfer to the transport agent. Orders are therefore processed entirely at Elanders’ premises. Thanks to highly automated systems, sophisticated processes and cutting-edge digital printing technology; most chocolate gifts are delivered to recipients just 48 to 72 hours after receipt of the order.