Customer segments

Customer segments that show a long-term growth


Elanders divides its customers into six segments according to the industry they work in: Automotive, Electronics, Fashion, Health Care, Industrial and Other. The Group strives to have a good spread and customer mix in the segments. Diversification makes Elanders more robust in business cycle fluctuations, swings in demand and global crises.

Automotive

Automotive


The development of electric and self-driving vehicles and demands for climate neutrality entail challenging transitions for the Automotive industry. Brand owners want to focus on their core business and therefore put high demands on their supply chain regarding both quality and reliability.

18%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M Medium Blue

Growth prospects:
Medium

M High Red Negative

Business cycle sensitivity:
High

Electronics

Electronics


In a world characterized by, among other things, a growing middle class, the consumption of electronics is on the rise, both for companies and consumers. This goes for everything from computers, surveillance systems and TVs to heat pumps and data centers. At the same time, the requirements on resource effectiveness and sustainability are getting higher.

26%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M High Green Pos

Growth prospects:
High

M Medium Blue

Business cycle sensitivity:
Medium

Fashion

Fashion


E-commerce is increasingly important for the Fashion industry. Many customers are looking for a partner that can take an extensive and comprehensive responsibility and be deeply integrated into their e-commerce and other business operations. Managing returns, recycling and reuse is becoming an increasingly important part of the supply chain.

23%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M High Green Pos

Growth prospects:
High

M Medium Blue

Business cycle sensitivity:
Medium

Health Care

Health Care


Customers in Health Care operate in a heavily regulated industry that is growing due to factors such as an aging population, lifestyle diseases and rapid technological developments. Demands on quality in processes and management are often extremely high, which means that there is great potential for quality-assured suppliers.

5%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M High Green Pos

Growth prospects:
High

M Low Green Pos

Business cycle sensitivity:
Low

Industrial

Industrial


Industrial manufacturers need low manufacturing costs, high product quality, short lead times and high delivery precision. From production to the aftermarket, logistics are a key factor. A guaranteed, reliable supply chain all the way to the end customer also streamlines the manufacturing.

12%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M Medium Blue

Growth prospects:
Medium

M High Red Negative

Business cycle sensitivity:
High

Other

Other


The customer segment Other includes customers within online print and fast-moving consumer goods (FMCG). Within online print, volumes continue to grow in mass production of individually customized printed matter ordered online. FMCG customers often demand agile flexibility from their logistics partners.

16%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2024.)

M Medium Blue

Growth prospects:
Medium

M Medium Blue

Business cycle sensitivity:
Medium